Myntra Achieves 40% Market Share In The Sportswear Segment

Posted on: May-2018 | By: Pro Market Reasearch | Consumer Goods & Retailing

Moreover, in the same sportswear category, Myntra–Jabong India Pvt. Ltd. has grabbed the market share of 40%. With the use Myntra’s platform, International brands such as Adidas, Nike, and Puma have managed to earn 15%–20% of the revenue.

Customization in sportswear as per the trending fashion has widely attracted many youngsters to purchase modified sportswear, which drives the demand for the sportswear industry.

Growing health-related awareness, the introduction of new concepts like outdoor recreation, adventures sports, and many other un-formal sports type, people on large number inclining towards the yoga concept, rise in the number of fitness clubs with minimum memberships cost are some of the global factors responsible for the growth of the global sportswear market.

The integration of the sportswear and fashion has resulted in to comfort wearing solutions for the sportspersons, and people who are fitness-centric. Development of smart sports clothing and upcoming trend of wearing functional clothing has motivated the growth of market with large number of demand.

E-commerce platform have turned out to be prime factor for every type of product range, and if compared to the previous sales graph of the sportswear market the E-commerce industry is a vital source through which a maximum number of sale has been generated and fulfilled.

The entrepreneurs dealing in the fitness industry have partnered with the companies that manufacture quality sportswear, resulting in the rise in the competition among the key players. This factor has also spurred the growth of sportswear market.