Global Interactive Advertising Market 2018 - by Manufacturers, Regions, Type, Application, Sales, Revenue, and Forecast to 2025

  • Interactive advertising can be defined as a form of advertising that uses a feedback information from the users for whom advertisement is made. The feedback information from the users helps the advertiser to improve their advertising techniques. Interactive advertising can be referred to as online advertising but can be implied to offline advertising as well.
    The key trends in interactive advertising market includes reaching to mass audience in less time, invention of latest technology that are convenient for users, emergence of innovative ideas that are going to benefit users and proficient use of smartphone to generate money. The study indicates, the factors such as increase in mobile users owing to usage of multiple channels and device that boost the interactive advertising market. The efficient use of media technologies and creation of personalization media portals are one of the most significant factors fuelling interactive advertising market. According to the study, the growing social media networks and online and offline internet integration are the prime factors boosting interactive advertising market.   
    The interactive advertising market can be segmented on the basis of type, organization size and vertical. By type the interactive advertising market consists of mobile advertising, videos, internet, social media marketing, email marketing, sponsorship, blogging, widgets, and offline activation. Social media marketing is the most cost efficient digital marketing technique. It enhances business by increasing brand awareness. It helps enterprises to get engage with broad range of audience and increase the business visibility.
    In 2017, the global Interactive Advertising market size was 40100 million US$ and it is expected to reach 110400 million US$ by the end of 2025, with a CAGR of 13.5% during 2018-2025.
    This report focuses on the global Interactive Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Interactive Advertising development in United States, Europe and China.
    
    
    The key players covered in this study
        Grey Advertising
        Wieden+Kennedy
        Butler
        Shine
        Stern & Partners
        Ogilvy & Mather
        BBDO
        Crispin Porter + Bogusky
        The Martin Agency
        Deutsch
        Droga5
        Mullen Advertising
    
    Market segment by Type, the product can be split into
        Online Interactive Advertising
        Offline Interactive Advertising
    
    Market segment by Application, split into
        Retail and Consumer Goods
        BFSI
        IT & Telecommunication
        Media and Entertainment
        Travel
        Transportation
        Supply Chain and Logistics
        Healthcare
        Energy & Power and Utilities
        Education and Government
    
    Market segment by Regions/Countries, this report covers
        United States
        Europe
        China
        Japan
        Southeast Asia
        India
        Central & South America
    
    The study objectives of this report are:
        To analyze global Interactive Advertising status, future forecast, growth opportunity, key market and key players.
        To present the Interactive Advertising development in United States, Europe and China.
        To strategically profile the key players and comprehensively analyze their development plan and strategies.
        To define, describe and forecast the market by product type, market and key regions.
    
    In this study, the years considered to estimate the market size of Interactive Advertising are as follows:
        History Year: 2013-2017
        Base Year: 2017
        Estimated Year: 2018
        Forecast Year 2018 to 2025
    For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
  • 
    1 Report Overview
        1.1 Study Scope
        1.2 Key Market Segments
        1.3 Players Covered
        1.4 Market Analysis by Type
            1.4.1 Global Interactive Advertising Market Size Growth Rate by Type (2013-2025)
            1.4.2 Online Interactive Advertising
            1.4.3 Offline Interactive Advertising
        1.5 Market by Application
            1.5.1 Global Interactive Advertising Market Share by Application (2013-2025)
            1.5.2 Retail and Consumer Goods
            1.5.3 BFSI
            1.5.4 IT & Telecommunication
            1.5.5 Media and Entertainment
            1.5.6 Travel
            1.5.7 Transportation
            1.5.8 Supply Chain and Logistics
            1.5.9 Healthcare
            1.5.10 Energy & Power and Utilities
            1.5.11 Education and Government
        1.6 Study Objectives
        1.7 Years Considered
    
    2 Global Growth Trends
        2.1 Interactive Advertising Market Size
        2.2 Interactive Advertising Growth Trends by Regions
            2.2.1 Interactive Advertising Market Size by Regions (2013-2025)
            2.2.2 Interactive Advertising Market Share by Regions (2013-2018)
        2.3 Industry Trends
            2.3.1 Market Top Trends
            2.3.2 Market Drivers
            2.3.3 Market Opportunities
    
    3 Market Share by Key Players
        3.1 Interactive Advertising Market Size by Manufacturers
            3.1.1 Global Interactive Advertising Revenue by Manufacturers (2013-2018)
            3.1.2 Global Interactive Advertising Revenue Market Share by Manufacturers (2013-2018)
            3.1.3 Global Interactive Advertising Market Concentration Ratio (CR5 and HHI)
        3.2 Interactive Advertising Key Players Head office and Area Served
        3.3 Key Players Interactive Advertising Product/Solution/Service
        3.4 Date of Enter into Interactive Advertising Market
        3.5 Mergers & Acquisitions, Expansion Plans
    
    4 Breakdown Data by Type and Application
        4.1 Global Interactive Advertising Market Size by Type (2013-2018)
        4.2 Global Interactive Advertising Market Size by Application (2013-2018)
    
    5 United States
        5.1 United States Interactive Advertising Market Size (2013-2018)
        5.2 Interactive Advertising Key Players in United States
        5.3 United States Interactive Advertising Market Size by Type
        5.4 United States Interactive Advertising Market Size by Application
    
    6 Europe
        6.1 Europe Interactive Advertising Market Size (2013-2018)
        6.2 Interactive Advertising Key Players in Europe
        6.3 Europe Interactive Advertising Market Size by Type
        6.4 Europe Interactive Advertising Market Size by Application
    
    7 China
        7.1 China Interactive Advertising Market Size (2013-2018)
        7.2 Interactive Advertising Key Players in China
        7.3 China Interactive Advertising Market Size by Type
        7.4 China Interactive Advertising Market Size by Application
    
    8 Japan
        8.1 Japan Interactive Advertising Market Size (2013-2018)
        8.2 Interactive Advertising Key Players in Japan
        8.3 Japan Interactive Advertising Market Size by Type
        8.4 Japan Interactive Advertising Market Size by Application
    
    9 Southeast Asia
        9.1 Southeast Asia Interactive Advertising Market Size (2013-2018)
        9.2 Interactive Advertising Key Players in Southeast Asia
        9.3 Southeast Asia Interactive Advertising Market Size by Type
        9.4 Southeast Asia Interactive Advertising Market Size by Application
    
    10 India
        10.1 India Interactive Advertising Market Size (2013-2018)
        10.2 Interactive Advertising Key Players in India
        10.3 India Interactive Advertising Market Size by Type
        10.4 India Interactive Advertising Market Size by Application
    
    11 Central & South America
        11.1 Central & South America Interactive Advertising Market Size (2013-2018)
        11.2 Interactive Advertising Key Players in Central & South America
        11.3 Central & South America Interactive Advertising Market Size by Type
        11.4 Central & South America Interactive Advertising Market Size by Application
    
    12 International Players Profiles
        12.1 Grey Advertising
            12.1.1 Grey Advertising Company Details
            12.1.2 Company Description and Business Overview
            12.1.3 Interactive Advertising Introduction
            12.1.4 Grey Advertising Revenue in Interactive Advertising Business (2013-2018)
            12.1.5 Grey Advertising Recent Development
        12.2 Wieden+Kennedy
            12.2.1 Wieden+Kennedy Company Details
            12.2.2 Company Description and Business Overview
            12.2.3 Interactive Advertising Introduction
            12.2.4 Wieden+Kennedy Revenue in Interactive Advertising Business (2013-2018)
            12.2.5 Wieden+Kennedy Recent Development
        12.3 Butler
            12.3.1 Butler Company Details
            12.3.2 Company Description and Business Overview
            12.3.3 Interactive Advertising Introduction
            12.3.4 Butler Revenue in Interactive Advertising Business (2013-2018)
            12.3.5 Butler Recent Development
        12.4 Shine
            12.4.1 Shine Company Details
            12.4.2 Company Description and Business Overview
            12.4.3 Interactive Advertising Introduction
            12.4.4 Shine Revenue in Interactive Advertising Business (2013-2018)
            12.4.5 Shine Recent Development
        12.5 Stern & Partners
            12.5.1 Stern & Partners Company Details
            12.5.2 Company Description and Business Overview
            12.5.3 Interactive Advertising Introduction
            12.5.4 Stern & Partners Revenue in Interactive Advertising Business (2013-2018)
            12.5.5 Stern & Partners Recent Development
        12.6 Ogilvy & Mather
            12.6.1 Ogilvy & Mather Company Details
            12.6.2 Company Description and Business Overview
            12.6.3 Interactive Advertising Introduction
            12.6.4 Ogilvy & Mather Revenue in Interactive Advertising Business (2013-2018)
            12.6.5 Ogilvy & Mather Recent Development
        12.7 BBDO
            12.7.1 BBDO Company Details
            12.7.2 Company Description and Business Overview
            12.7.3 Interactive Advertising Introduction
            12.7.4 BBDO Revenue in Interactive Advertising Business (2013-2018)
            12.7.5 BBDO Recent Development
        12.8 Crispin Porter + Bogusky
            12.8.1 Crispin Porter + Bogusky Company Details
            12.8.2 Company Description and Business Overview
            12.8.3 Interactive Advertising Introduction
            12.8.4 Crispin Porter + Bogusky Revenue in Interactive Advertising Business (2013-2018)
            12.8.5 Crispin Porter + Bogusky Recent Development
        12.9 The Martin Agency
            12.9.1 The Martin Agency Company Details
            12.9.2 Company Description and Business Overview
            12.9.3 Interactive Advertising Introduction
            12.9.4 The Martin Agency Revenue in Interactive Advertising Business (2013-2018)
            12.9.5 The Martin Agency Recent Development
        12.10 Deutsch
            12.10.1 Deutsch Company Details
            12.10.2 Company Description and Business Overview
            12.10.3 Interactive Advertising Introduction
            12.10.4 Deutsch Revenue in Interactive Advertising Business (2013-2018)
            12.10.5 Deutsch Recent Development
        12.11 Droga5
        12.12 Mullen Advertising
    
    13 Market Forecast 2018-2025
        13.1 Market Size Forecast by Regions
        13.2 United States
        13.3 Europe
        13.4 China
        13.5 Japan
        13.6 Southeast Asia
        13.7 India
        13.8 Central & South America
        13.9 Market Size Forecast by Product (2018-2025)
        13.10 Market Size Forecast by Application (2018-2025)
    
    14 Analyst's Viewpoints/Conclusions
    
    15 Appendix
        15.1 Research Methodology
            15.1.1 Methodology/Research Approach
                15.1.1.1 Research Programs/Design
                15.1.1.2 Market Size Estimation
                12.1.1.3 Market Breakdown and Data Triangulation
            15.1.2 Data Source
                15.1.2.1 Secondary Sources
                15.1.2.2 Primary Sources
        15.2 Disclaimer
        15.3 Author Details



    List of Tables and Figures
    
        Table Interactive Advertising Key Market Segments
        Table Key Players Interactive Advertising Covered
        Table Global Interactive Advertising Market Size Growth Rate by Type 2013-2025 (Million US$)
        Figure Global Interactive Advertising Market Size Market Share by Type 2013-2025
        Figure Online Interactive Advertising Figures
        Table Key Players of Online Interactive Advertising
        Figure Offline Interactive Advertising Figures
        Table Key Players of Offline Interactive Advertising
        Table Global Interactive Advertising Market Size Growth by Application 2013-2025 (Million US$)
        Figure Retail and Consumer Goods Case Studies
        Figure BFSI Case Studies
        Figure IT & Telecommunication Case Studies
        Figure Media and Entertainment Case Studies
        Figure Travel Case Studies
        Figure Transportation Case Studies
        Figure Supply Chain and Logistics Case Studies
        Figure Healthcare Case Studies
        Figure Energy & Power and Utilities Case Studies
        Figure Education and Government Case Studies
        Figure Interactive Advertising Report Years Considered
        Table Global Interactive Advertising Market Size 2013-2025 (Million US$)
        Figure Global Interactive Advertising Market Size and Growth Rate 2013-2025 (Million US$)
        Table Global Interactive Advertising Market Size by Regions 2013-2025 (Million US$)
        Table Global Interactive Advertising Market Size by Regions 2013-2018 (Million US$)
        Table Global Interactive Advertising Market Share by Regions 2013-2018
        Figure Global Interactive Advertising Market Share by Regions 2013-2018
        Figure Global Interactive Advertising Market Share by Regions 2018
        Table Market Top Trends
        Table Global Interactive Advertising Revenue by Manufacturers (2013-2018) (Million US$)
        Table Global Interactive Advertising Market Share by Manufacturers (2013-2018)
        Figure Global Interactive Advertising Market Share by Manufacturers in 2018
        Table Global Interactive Advertising Manufacturers Market Concentration Ratio (CR5 and HHI)
        Table Key Players Head office and Area Served
        Table Key Players Interactive Advertising Product/Solution/Service
        Table Date of Enter into Interactive Advertising Market
        Table Mergers & Acquisitions, Expansion Plans
        Table Global Interactive Advertising Market Size by Type (2013-2018) (Million US$)
        Table Global Interactive Advertising Market Size Share by Type (2013-2018)
        Figure Global Interactive Advertising Market Size Market Share by Type (2013-2018)
        Table Global Interactive Advertising Market Size by Application (2013-2018) (Million US$)
        Table Global Interactive Advertising Market Size Share by Application (2013-2018)
        Figure Global Interactive Advertising Market Size Market Share by Application (2013-2018)
        Figure Global Interactive Advertising Revenue Market Share by Application in 2017
        Figure United States Interactive Advertising Market Size 2013-2018 (Million US$)
        Table United States Key Players Interactive Advertising Revenue (2017-2018) (Million US$)
        Table United States Key Players Interactive Advertising Market Share (2017-2018)
        Table United States Interactive Advertising Market Size by Type (2013-2018) (Million US$)
        Table United States Interactive Advertising Market Share by Type (2013-2018)
        Table United States Interactive Advertising Market Size by Application (2013-2018) (Million US$)
        Table United States Interactive Advertising Market Share by Application (2013-2018)
        Figure Europe Interactive Advertising Market Size 2013-2018 (Million US$)
        Table Europe Key Players Interactive Advertising Revenue (2017-2018) (Million US$)
        Table Europe Key Players Interactive Advertising Market Share (2017-2018)
        Table Europe Interactive Advertising Market Size by Type (2013-2018) (Million US$)
        Table Europe Interactive Advertising Market Share by Type (2013-2018)
        Table Europe Interactive Advertising Market Size by Application (2013-2018) (Million US$)
        Table Europe Interactive Advertising Market Share by Application (2013-2018)
        Figure China Interactive Advertising Market Size 2013-2018 (Million US$)
        Table China Key Players Interactive Advertising Revenue (2017-2018) (Million US$)
        Table China Key Players Interactive Advertising Market Share (2017-2018)
        Table China Interactive Advertising Market Size by Type (2013-2018) (Million US$)
        Table China Interactive Advertising Market Share by Type (2013-2018)
        Table China Interactive Advertising Market Size by Application (2013-2018) (Million US$)
        Table China Interactive Advertising Market Share by Application (2013-2018)
        Figure Japan Interactive Advertising Market Size 2013-2018 (Million US$)
        Table Japan Key Players Interactive Advertising Revenue (2017-2018) (Million US$)
        Table Japan Key Players Interactive Advertising Market Share (2017-2018)
        Table Japan Interactive Advertising Market Size by Type (2013-2018) (Million US$)
        Table Japan Interactive Advertising Market Share by Type (2013-2018)
        Table Japan Interactive Advertising Market Size by Application (2013-2018) (Million US$)
        Table Japan Interactive Advertising Market Share by Application (2013-2018)
        Figure Southeast Asia Interactive Advertising Market Size 2013-2018 (Million US$)
        Table Southeast Asia Key Players Interactive Advertising Revenue (2017-2018) (Million US$)
        Table Southeast Asia Key Players Interactive Advertising Market Share (2017-2018)
        Table Southeast Asia Interactive Advertising Market Size by Type (2013-2018) (Million US$)
        Table Southeast Asia Interactive Advertising Market Share by Type (2013-2018)
        Table Southeast Asia Interactive Advertising Market Size by Application (2013-2018) (Million US$)
        Table Southeast Asia Interactive Advertising Market Share by Application (2013-2018)
        Figure India Interactive Advertising Market Size 2013-2018 (Million US$)
        Table India Key Players Interactive Advertising Revenue (2017-2018) (Million US$)
        Table India Key Players Interactive Advertising Market Share (2017-2018)
        Table India Interactive Advertising Market Size by Type (2013-2018) (Million US$)
        Table India Interactive Advertising Market Share by Type (2013-2018)
        Table India Interactive Advertising Market Size by Application (2013-2018) (Million US$)
        Table India Interactive Advertising Market Share by Application (2013-2018)
        Figure Central & South America Interactive Advertising Market Size 2013-2018 (Million US$)
        Table Central & South America Key Players Interactive Advertising Revenue (2017-2018) (Million US$)
        Table Central & South America Key Players Interactive Advertising Market Share (2017-2018)
        Table Central & South America Interactive Advertising Market Size by Type (2013-2018) (Million US$)
        Table Central & South America Interactive Advertising Market Share by Type (2013-2018)
        Table Central & South America Interactive Advertising Market Size by Application (2013-2018) (Million US$)
        Table Central & South America Interactive Advertising Market Share by Application (2013-2018)
        Table Grey Advertising Company Details
        Table Grey Advertising Revenue in Interactive Advertising Business (2013-2018) (Million US$)
        Figure Grey Advertising Revenue Growth Rate in Interactive Advertising Business (2013-2018)
        Table Grey Advertising Recent Development
        Table Wieden+Kennedy Company Details
        Table Wieden+Kennedy Revenue in Interactive Advertising Business (2013-2018)(Million US$)
        Figure Wieden+Kennedy Revenue Growth Rate in Interactive Advertising Business (2013-2018)
        Table Wieden+Kennedy Recent Development
        Table Butler Company Details
        Table Butler Revenue in Interactive Advertising Business (2013-2018)(Million US$)
        Figure Butler Revenue Growth Rate in Interactive Advertising Business (2013-2018)
        Table Butler Recent Development
        Table Shine Company Details
        Table Shine Revenue in Interactive Advertising Business (2013-2018)(Million US$)
        Figure Shine Revenue Growth Rate in Interactive Advertising Business (2013-2018)
        Table Shine Recent Development
        Table Stern & Partners Company Details
        Table Stern & Partners Revenue in Interactive Advertising Business (2013-2018)(Million US$)
        Figure Stern & Partners Revenue Growth Rate in Interactive Advertising Business (2013-2018)
        Table Stern & Partners Recent Development
        Table Ogilvy & Mather Company Details
        Table Ogilvy & Mather Revenue in Interactive Advertising Business (2013-2018)(Million US$)
        Figure Ogilvy & Mather Revenue Growth Rate in Interactive Advertising Business (2013-2018)
        Table Ogilvy & Mather Recent Development
        Table BBDO Company Details
        Table BBDO Revenue in Interactive Advertising Business (2013-2018)(Million US$)
        Figure BBDO Revenue Growth Rate in Interactive Advertising Business (2013-2018)
        Table BBDO Recent Development
        Table Crispin Porter + Bogusky Company Details
        Table Crispin Porter + Bogusky Revenue in Interactive Advertising Business (2013-2018)(Million US$)
        Figure Crispin Porter + Bogusky Revenue Growth Rate in Interactive Advertising Business (2013-2018)
        Table Crispin Porter + Bogusky Recent Development
        Table The Martin Agency Company Details
        Table The Martin Agency Revenue in Interactive Advertising Business (2013-2018)(Million US$)
        Figure The Martin Agency Revenue Growth Rate in Interactive Advertising Business (2013-2018)
        Table The Martin Agency Recent Development
        Table Deutsch Company Details
        Table Deutsch Revenue in Interactive Advertising Business (2013-2018)(Million US$)
        Figure Deutsch Revenue Growth Rate in Interactive Advertising Business (2013-2018)
        Table Deutsch Recent Development
        Table Droga5 Company Details
        Table Mullen Advertising Company Details
        Table Global Interactive Advertising Market Size by Regions (Million US$) 2018-2025
        Figure Global Interactive Advertising Market Size Share by Regions (2018-2025)
        Figure Global Interactive Advertising Market Size Share by Regions in 2025
        Figure United States Interactive Advertising Market Size Forecast (2018-2025)(Million USD)
        Figure Europe Interactive Advertising Market Size Forecast (2018-2025)(Million USD)
        Figure China Interactive Advertising Market Size Forecast (2018-2025)(Million USD)
        Figure Japan Interactive Advertising Market Size Forecast (2018-2025)(Million USD)
        Figure Southeast Asia Interactive Advertising Market Size Forecast (2018-2025)(Million USD)
        Figure India Interactive Advertising Market Size Forecast (2018-2025)(Million USD)
        Figure Central & South America Interactive Advertising Market Size Forecast (2018-2025)(Million USD)
        Table Global Interactive Advertising Market Size by Product (2018-2025) (Million US$)
        Figure Global Interactive Advertising Market Size by Product (2018-2025)
        Figure Global Interactive Advertising Market Size by Product in 2025
        Table Global Interactive Advertising Market Size by Application (2018-2025) (Million US$)
        Figure Global Interactive Advertising Market Size by Application (2018-2025)
        Figure Global Interactive Advertising Market Size by Application in 2025
        Table Research Programs/Design for This Report
        Figure Bottom-up and Top-down Approaches for This Report
        Figure Data Triangulation
        Table Key Data Information from Secondary Sources
        Table Key Data Information from Primary Sources